Molloy's Award Piece

For four generations the Molloy's name has been synonymous with the highest quality and best value meat in Waterford. Now their dedication to the craft of butchering has been recognised with the highest award that the industry can bestow. Both brothers, Jack and Keith Molloy, and their shops on Barracks Street and at the Ardkeen Shopping Centre have earned the distinction of becoming the first butchers' shops to win the Certificate of Craft Butchers not only in Waterford but in the South East. The award was presented to them recently at a ceremony hosted by celebrity chef, Nevin McGuire. Jack and Keith Molloy are now part of a very select group that totals only 50 in the entire country. Talking about the award Jack Molloy says "the award was instituted by the Association of Craft Butchers of Ireland and it is intended as a scheme to bring the craft of butchery up to the very highest level, higher than you would get in a supermarket for example.

It was all independently audited and there was a rigorous assessment over a period of time." The award is not bestowed lightly and every single aspect of butchering from traceability of meats, to display to temperature control as well as training for the staff in both the shops." Between them Jack and Keith employ 12 people. Keith Molloy says that although the award was well worth all the hard work that it wasn't an easy task to receive it, "there was a huge, unbelievable amount of work and a lot of training and then paper work on top of that. Also it is an ongoing process but it gives you a lot of confidence with customers knowing that you can give them a higher service. Everything that we do is about quality and value for our customers. We have quality food and a level of expertise that really is second to none." It is clear that with this award that the name of Molloy's Butchers will be one that will resonate with Waterford people for a long time to come.