Gum Litter

Waterford City Council "moves" up a gear against gum litter

Waterford City Council is ramping up activity in its "Bin it your way"

campaign. As an active participant in the high-profile national Gum Litter Taskforce (GLT) awareness campaign, Mayor Jim Darcy highlighted the need for the people of Waterford to

continue and increase the level of awareness of gum litter.

This week, Waterford City Council took the opportunity to distribute gum wraps and other campaign materials in the city centre. Co-ordinated by the GLT in association with local authorities throughout Ireland, the national Gum Litter Taskforce awareness campaign aims to reduce the amount of gum litter in the easiest way possible; by discouraging littering – the root cause of the issue – and encouraging the public to "bin it your way".

"This year’s campaign is fun and engaging. I’ve seen young people perform all sorts of cool moves to bin their gum. There’s an incredible level of imagination, momentum and creativity brought to this year’s campaign. I’m really impressed and will continue to spread the word to family, friends and colleagues. It’s in all our interests and I’d ask you to please ‘bin it your way’. It’s the responsible and the right thing to do," said Mayor Jim Darcy.

Paul Kelly, Chairman of the GLT explained the theme of the 2012 campaign, "bin it your way". "We’ve engaged with a team of professional dancers who have come up with a series of moves. The dance crew have tra elled to all 23 local authority areas which are taking part in the "bin it your way" campaign. We’re appealing to people to dispose of their gum in a fun and creative way, just don’t throw it on the ground. We would encourage everyone to come up with a unique move of their own," he stated.

The campaign is interactive and encourages the public to check out the "bin it your way" facebook page and upload their own dance moves, they can also been watched on http://www.gumlittertaskforce.ie