Waterford City in Bloom initiative a growing success

Waterford City in Bloom initiative which began in 2009 as a joint initiative between Waterford Chamber and City Council is currently at its most successful season. Many retailers across the city are currently participating in the initiative which adds colour and fragrance to the city's streets.

Thousands of flowers, trees, shrubs and hedging plants have been planted around the City and are currently adding a vivacity to the streetscape, according to Waterford Chamber CEO, Michael Garland, this year's initiative is the greatest success by far. "The number of retailers who have taken part in this the third year of the City in Bloom has increased to the greatest yet and it is very obvious across the city as there are flowers on almost every street."

Michael added, "The initiative is really to encourage people to come and enjoy the outdoor areas of the city during the summer months making it an inviting and welcoming place. A huge investment has been undertaken by the retailers and the city in not only the plants but the hanging baskets, planters and window boxes. The city will certainly be looking its best during the upcoming Waterford Harvest Festival on September 3 to 11".

The Waterford Harvest Festival is hugely supported by Waterford Chamber having five Chamber members sit on the festivals voluntary committee, including Festival Chairperson, Paul McDaid, Waterford Chamber President Anne Marie Caulfield, Tina Darrer, Christine Theze, David Ryan, Karen Cheevers, Shane Curtin, Eoin Dempsey and Catherine Heffernan and Donal Lehane.

Commenting on the festival, Michael said, "The Waterford Harvest Festival will offer a huge boost to Waterford Chamber members as it is expected that over 50,000 visitors will descend upon the city for the nine day event offering a huge economic impact to the city, so we are very proud to be part of and support the festival."