Tea Drinkers

Wednesday, 20th June 2012

Half of Munster tea drinkers believe "you know them" if you can make their perfect cuppa!

Lyons Tea research conducted by Amárach Research, has revealed that half of Munster tea drinkers feel that someone knows them if they make them a cup of tea to their liking. Despite this, however more than one in five (21%) state they judge people on their tea-making skills.

The Lyons Tea research which delved into our fondness for the perfect cuppa, has also shown that more than 88% of people from Munster drink tea each week, and the majority of tea drinkers from Munster (39%) make at least three cups of tea each day in work alone. What's more the ideal shade of tea was revealed using a pantone range of tea shades; from 'perfect tan' to 'milky way', to help tea lovers make the perfect cuppa. 'Perfect tan 'is the best tea shade for one in five tea drinkers from Munster (21%) without sugar or sweetener for the majority (59%) because Munster people are sweet enough!

To cater for our passion for the best brew, Lyons Tea has crafted a new range of richer tasting tea especially blended for our tea-loving palates. Made using a unique pressing technology, the tea leaves are pressed at different stages during fermentation in order to capture and preserve the genuine and refined taste of fresh tea in each blend:

- Fresh Blend: When in need of a pick-me-up….the tea leaves are pressed within hours of picking to give a uniquely clean, smooth, golden and fresh-tasting tea.

- Gold Blend: The rich full flavour tea that tea drinkers have always loved, enriched with some pressed tea leaves.

- Evening Blend: Perfect for moments of relaxation… a delicate tasting blend that combines lightly pressed leaves and decaffeinated tea.

82% of Munster tea drinkers consider tea as a source of comfort, and 83% enjoy a cup of tea when trying to unwind. For almost three in four people from Munster (76%), a cup of tea during the day perks them up. Marking the launch of the two new variants, Fresh Blend and Evening Blend, the research also revealed some interesting findings on Munster people's habits when in need of a pick-me-up and trying to unwind:

- One in five of Munster people don't relax because they find it hard to switch off and one in four feel guilty when relaxing.

- 20% don't admit to sitting in relaxing at the weekends, for fear their friends think they're boring.

- More than one in five Munster tea drinkers would turn their phone on silent when relaxing while 13% would not turn it off – screening calls.

- Almost one third of Munster tea drinkers want to see a call from their spouse or partner flash up on the screen when either unwinding or wanting to be perked up.

- Mums are the second most wanted when trying to relax but when trying to perk up best friends come in second place.

- Unsurprisingly 34% of Munster tea drinkers dread calls from the bank and 17% dread hearing from their boss when relaxing.

Dr Eddie Murphy, Clinical Psychologist (of RTE's Operation Transformation fame), commented on the research, "Unsurprisingly an overwhelming majority consider tea as a source of comfort – the ultimate problem solver."