Friday, 20th July 2018
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Irish couples in the dark when shopping for fashion this Christmas

Ireland has well established fashion credentials with designers such as Philip Treacy, Orla Kiely and Paul Costelloe all calling the city home. With a burgeoning blogger and street fashion scene the country’s impeccable style is clear.

However, when it comes to dressing and gifting other halves’ it seems Irish couples are in the dark on what size their partner actually wears.

A nationwide survey conducted by leading department store, Debenhams, has found that a fifth (20%) of couples do not know their partners clothing (dress or suit) size. The high street giant interviewed people who have been together an average for 20 years to see what they did or didn’t know about each other.

Almost one in ten (6%) were unable to recall the colour of their partners eyes while over half (52%) of men couldn’t recall their partners bra size. Northern Irish men were the worst in the country at reciting their partners lingerie size.

When it comes to shoes, one in ten (12%) of those questioned were unable to remember their partners’ shoe size.

The findings form part of Debenhams current ‘You Shall’ campaign which encourages shoppers to find their fairy tale Christmas. A TV ad, which is part of the campaign, tells the tale of a young couple who fall in love following a chance meeting when the woman loses her shoe.

Managing Director for Beauty and Marketing, Richard Cristofoli at

Debenhams, says:

"Debenhams has created an amazing footwear range including a limited edition shoe by designer, Jenny Packham. With a little forethought gift givers can avoid Christmas Day disappointment by simply taking a shot on their phone of their partner’s favourite ahead of the shopping trip. That way we believe ‘you shall’ have a fairytale Christmas all round!”

The report also details that more than a quarter (27%) don’t buy clothes or shoes for their partner because they feel too nervous about making the wrong purchase. Men are the most nervous with a third (36%) admitting that they don’t feel confident selecting a size from a rack of clothes compared to one in ten (13%) of women said they felt the same way.

Of those that do buy clothes for their partner, a fifth (21%) end up buying the wrong size and arguing about it. Men are most likely to be in the firing line, with a third (31%) facing anger if they get the wrong size.

Nearly a fifth of women (18%) admitted that they had argued with their partner as a result of being presented with a wrongly sized gift.

To encourage male shoppers to get more size aware, Debenhams has created a limited edition shoe by Debenhams Designer, Jenny Packham, designed specially to make the recipient feel like a real princess. The crystal studded stiletto, which retails at €150.00, features in the brand’s TV advertising campaign. The scarcity of the style urges shoppers to ensure they purchase the right size first off to ensure that the gift giving has a fairy tale ending.

The Debenhams #youshall campaign sees stores up and down the country converted into a glittering ballroom scene. Across the company’s 175 UK and ROI store estate, more than 326,500 metres of glitter ribbon, 242,500 baubles, 12,500 twinkle tree lights and 100,000 stars have been used to set the festive scene.

You Shall Find Your Fairytale Christmas


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