Wednesday, 5th October 2011
Are the ISPCC above regulation?
The recent banning of the ISPCC ad was based on a simple but indisputable fact. The ISPCC failed to produce (and the ASAI's independent investigating secretariat independently could not find) "comprehensive independent statistics" to support the negative stereotyping of men as a gender in the ISPCC ad.
Rather than accept the independent fact-based adjudication of the ASAI and either seek to collect supporting statistics or operate in a gender neutral fashion, the ISPCC have chosen instead to flout the ban on the ad and are now encouraging viewers to go online to view the ad, as the Internet is beyond the reach of the ASAI ban. This makes a mockery of the very concept of value-centred standards in advertising.
Like many of the sacred cows in Ireland over the last 20 years, this latest example of the ISPCC being "untouchable", must be challenged and exposed. Questions need to be posed and answers sought about the regulation of and within the ISPCC, who are by no means a poorly funded organisation. Unlike the HSE and other state bodies who must be compliant to statutory regulation, one must question who the ISPCC is accountable to? Anything less than the highest standard of open governance will be a failure to protect children's interests.
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